"It's Britney Bitch" the video starts out.
It then rolls to what seems to be MTV's recent VMA awards in Vegas.
Obviously a spoof, but great entertainment, this video is among many that have spread instantly around America, and the world.
From nothing to millions, this video spread from person to person.
So what is it that caused this video to spread? As marketers, this is they type of activity we want to happen to our site. It's not likely that a video describing your boring old product or service would ever get this kind of attention.
But it seems there are things we can learn from this. First of all, the event itself caused the buzz....almost an anticipation. Britney's almost childlike performance started getting talked about from day 1.
More importantly, the key is that the content and the topic had great relevance to a large number of people to start with.
That caused it to spread naturally, and that was the key.
As a marketers, we can learn to anticipate these events, and focus our content around what is being searched for, looked up and passed around already.
To market to Britneymerica sometimes involved less yelling at the consumers, and more talking with them.
More social media research at Yovia.com
